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Bruins close freeway

Bruins close freeway

Nov. 21, 1966: UCLA students halt traffic on the northbound San Diego Freeway near Wilshire Boulevard after learning USC was selected to play in the  1967 Rose Bowl game.

Two days earlier, UCLA beat USC 14-7, with the Bruins finishing their season at 9-1 but only 3-1 in conference. USC was 7-2, but conference champs at 4-1. The Trojans had one game left against Notre Dame — which they lost.

The Athletic Assn. of Western Universities, forerunner of the Pacific-10, selected USC to play in the Rose Bowl game despite UCLA’s victory and better overall record.

Under the headline “UCLA Rampage,” the Los Angeles Times reported:

“Mounting resentment at UCLA over USC’s surprise Rose Bowl bid erupted into a wild rampage Monday when thousands of students stormed off campus, blocking traffic on the San Diego Freeway, shouting obscenities and starting bonfires.

“The protest continued for more than seven hours, ending only after some 30 persons were arrested and others threatened with arrest.

“Massed processions ranging from 500 to 2,000 persons marched westward to the San Diego Freeway twice during the afternoon and evening and blocked traffic briefly both times …

“… shortly before 10 p.m., police invoked the state’s unlawful assembly statue, usually reserved for control of major riots.

“Police immediately seized four of the more vociferous demonstrators, who protested the ruling. The action, along with a shouted warning over a bullhorn by Charles McClure, dean of student activities, put a damper on the protests.

“By 11 p.m. the campus was relatively quiet.”

Los Angeles Times staff photographer George Fry covered the UCLA protests, getting one photo published under the Page One “UCLA Rampage” banner headline.

Purdue beat USC, 14-13,  in the 1967 Rose Bowl.

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The notch on left side of image was from a hole punch. The edge notch on a role of film told the L.A. Times photo lab which frame to print. Above image scanned directly from 120 mm black and white film negative.


  1. December 1, 2010, 9:48 am

    I see only one female in the entire crowd. Must've been a testosterone thing.

    By: andersonfixture
  2. December 1, 2010, 4:39 pm

    If you take into account the time period-1966, I think that women probably did not have much opportunity to attend university yet.

    By: Bruin lover
  3. December 2, 2010, 7:55 am

    And some wonder why we hate SC …..

    By: WLV Bruin
  4. December 3, 2010, 12:19 am

    I think there's a greater argument here for hating UCLA. Unnecessarily halting traffic in LA is inexcusable.

    USC had a better conference record, and the spot in the Rose Bowl was for the best team in the conference. Allowing who-beat-whom arguments to factor in inevitably leads to impossible paradoxes. If these 1966 UCLA students had a problem with how the conference was set up, that was the fault of the AAWU, not USC.

    By: TrojanFan2010
  5. December 3, 2010, 11:00 pm

    I am a proud Bruin woman who with along with alot of others got caught up in the so called "rampage" . Little did we realize that the same off ramp that USC'.s OJ Simpson used to get off the 405 after the slow speed chase in 1994(?) we used as an on ramp from Sunset to 405 to block north bound free way. We were so ticked off and proud to take a stand against the powers to be against the vote which sent USC to 1967 Rose Bowl even though both schools had same recoded and WE beat USC. I was so pathetic in light of other world issues .It was the only protest or march I participated in the protest laden 60's! Shame on me!
    But as a 66 year old woman , it still pisses me off as much as it did in 1966, Especially when USC sucked and lost to Purdue!!I I still think UCLA should have gone. And the freeway mess was hardly anything..this was 44 years ago and traffic was not like it us today! And please, it wasn't the stone age. ( maybe stoned age) but there were no shortage of women marching or at the school. This one picture doesn't tell the full story, but I chuckle to think there was even a picture taken. It really wasn't such a big thing, although I wish I still had that t-shirt I got in honor of the march. The stories of destruction etc were greatl exaggerated!

    By: of Westoodu

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