Framework

Capturing the world through photography, video and multimedia

Jan. 1, 1895: This flower-decked carriage won first prize in the 1895 Rose Parade. The Los Angeles Times did not publish photos in 1895, but this image ran with a Times parade preview in 1957.

Jan. 1, 1918: The Adolphus Busch Estate float won first prize, class F, commercial float category. First prize was a $50 silver trophy and blue banner. This image was published in the Jan. 2, 1918, edition of the Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1920: General view of the 1920 Tournament of Roses Parade. The original print has a crease on right hand side.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1926: Two girls dressed in rose costumes stand beside a float at the Rose Parade in Pasadena. This uncropped image was scanned from the original glass negative.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1904: Autos in the 1904 Rose Parade. This print was in the old Los Angeles Daily News files when the newspaper was purchased by Times-Mirror in the early 1950s.

PHOTOGRAPH BY: Illustrated Daily News

Jan. 1, 1900: Riding in the 11th annual Rose Parade is Maj. Gen William R. Shafter, left, Pasadena Mayor George Patten, center, and Gen. Harrison Gray Otis, president and general manager of the Los Angeles Times. The driver is not identified. The carriage was drawn by a pair of white horses, and adorned with roses and an American flag.

PHOTOGRAPH BY: Los Angeles Times

Jan 1, 1926: "Industry," the Los Angeles Chamber of Commerce float, turns a corner during the Rose Parade. This photo was published in the Jan. 2, 1926, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1915: An ostrich named Cloudburst pulls Virginia Moon in her L.A. Ostrich Farm entry in the Rose Parade. Before football became the Rose Bowl tradition, ostriches were raced after the parade. This photo was previously posted in From the Archives on July 9, 2010.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1910: "A Midsummer Night's Dream," the Pasadena High School float, in the annual parade. This photo was the lead image in the Los Angeles Times' Jan. 2 coverage of the 1910 Rose Parade.

PHOTOGRAPH BY: M.E. Rafert / Los Angeles Times

Jan. 1, 1924: City of San Gabriel float with a reproduction of the San Gabriel mission. Cast members of the mission play ride on the float. Photo published in the Los Angeles Times on Jan. 2, 1924. The float, titled "Mission Play," won third prize in the historical division.

PHOTOGRAPH BY: Los Angeles Times Archive, UCLA

Jan. 1, 1925: Catalina Island Co. float in the 1925 Rose Parade.

PHOTOGRAPH BY: Los Angeles Times

The 1928 Glendale float from 1928.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1932: City of Inglewood float titled "Boxers" in the Tournament of Roses parade.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1934: Tournament of Roses queen Treva Scott, top of float with umbrella, and her court during a rainstorm. Photo published in the Jan. 2, 1934, Los Angeles Times. It has rained ten times on the Rose Parade, but the parade has never been canceled due to weather. Those rainy years were 1895, 1899, 1906, 1910, 1916, 1922, 1934, 1937, 1955 and 2006.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1937: Tournament of Roses queen Nancy Bumpus on a float with the theme "The Romance of the Rose."

PHOTOGRAPH BY: Los Angeles Times

Jan. 2, 1939: Rose Parade Grand Marshal Shirley Temple rides on a float covered with a bed of roses. This photo was published in the Jan. 3, 1939, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1940: A majorette marches with a band in the Rose Parade in photo published the next morning in the Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1946: The Long Beach Float won the Sweepstakes award in the annual Rose Parade. The 1942-45 parades were canceled because of World War II.

PHOTOGRAPH BY: Paul Calvert / Los Angeles Times

Jan. 1, 1947: "Holiday the Year Round," the Tournament of Roses parade float entered by San Pedro, featured a huge ocean wave of blue and white flowers. This image was published in the Jan. 2, 1947, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1948: Rose Queen Virginia Goodhue reigned from a towering floral throne, flanked by her six princesses. Four huge roses formed from a mass of blossoms outlined the outer edges of the float. This photo, cropped tight on the float, was published in the Jan. 2, 1948, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive, UCLA

Dec. 27, 1929: Map of the 1930 Rose Parade route published in the Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

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The Rose Parade

The Rose parade began in 1890 as a promotional winter festival by the Pasadena Valley Hunt Club. Nothing like sun, clean air and snow-capped mountains to sell Southern California to the frozen East.

The festival took off and became the premier News Year’s Day event viewed by millions worldwide.

Here is a collection of Rose Parade images from 1895 through 1948. The first nine images were posted in a gallery last New Year’s Day.

In the gallery, I saved a fun graphic for last — the 1930 parade route published in the Los Angeles Times. It looks about a third shorter than the current route.

Have a wonderful New Year!

Scott Harrison

See also interactive 360° panoramas of the floats under construction and full coverage of the 123rd Tournament of Roses.

1 Comment

  1. January 1, 2012, 10:36 am

    Great pictorial history to assuage the distress of having to wait a day to enjoy the rose parade. Thanks!

    By: buffalostop@yahoo

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