Framework

Capturing the world through photography, video and multimedia

Jan. 1, 1895: This flower-decked carriage won first prize in the 1895 Rose Parade. The Los Angeles Times did not publish photos in 1895, but this image ran with a Times parade preview in 1957.

Jan. 1, 1900: Riding in the 11th annual Rose Parade is Maj. Gen William R. Shafter, left, Pasadena Mayor George Patten, center, and Gen. Harrison Gray Otis, president and general manager of the Los Angeles Times. The driver is not identified. The carriage was drawn by a pair of white horses, and adorned with roses and an American flag.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1904: Autos in the 1904 Rose Parade. This print was in the old Los Angeles Daily News files when the newspaper was purchased by Times-Mirror in the early 1950s.

PHOTOGRAPH BY: Illustrated Daily News

Jan. 1, 1910: "A Midsummer Night's Dream," the Pasadena High School float, in the annual parade. This photo was the lead image in the Los Angeles Times' Jan. 2 coverage of the 1910 Rose Parade.

PHOTOGRAPH BY: M.E. Rafert / Los Angeles Times

Jan. 1, 1915: An ostrich named Cloudburst pulls Virginia Moon in her L.A. Ostrich Farm entry in the Rose Parade. Before football became the Rose Bowl tradition, ostriches were raced after the parade. This photo was previously posted in From the Archives on July 9, 2010.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1918: The Adolphus Busch Estate float won first prize, class F, commercial float category. First prize was a $50 silver trophy and blue banner. This image was published in the Jan. 2, 1918, edition of the Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1920: General view of the 1920 Tournament of Roses Parade. The original print has a crease on right hand side.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1924: City of San Gabriel float with a reproduction of the San Gabriel mission. Cast members of the mission play ride on the float. Photo published in the Los Angeles Times on Jan. 2, 1924. The float, titled "Mission Play," won third prize in the historical division.

PHOTOGRAPH BY: Los Angeles Times Archive, UCLA

Jan. 1, 1925: Catalina Island Co. float in the 1925 Rose Parade.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1926: Two girls dressed in rose costumes stand beside a float at the Rose Parade in Pasadena. This uncropped image was scanned from the original glass negative.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan 1, 1926: "Industry," the Los Angeles Chamber of Commerce float, turns a corner during the Rose Parade. This photo was published in the Jan. 2, 1926, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1926: A victim is removed after the collapse of a Rose Parade grandstand at Colorado Boulevard and Madison Avenue. Eleven people died from injuries sustained in the collapse.

PHOTOGRAPH BY: Los Angeles Times

Jan. 2, 1928: The Glendale float in the Tournament of Roses Parade.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1932: City of Inglewood float titled "Boxers" in the Tournament of Roses parade.

PHOTOGRAPH BY: Los Angeles Times

Jan. 2, 1933: Tournament of Roses Parade Grand Marshal actress Mary Pickford rides a float. The print has artist retouching to the right of Pickford.

PHOTOGRAPH BY: Wide World Photos

Jan. 2, 1933: "Alice in Wonderland" float. The Red Queen is played by Cricket Caukin, the March Hare is played by Marvel Purrucker, the Mad Hatter is played by Jean Bellinger, Alice is played by Dorothy Clayton, the little fairy is Laura Jacobson and Eugene Ober and Eugene Pitzer are the gnomes. The float was entered by the Pasadena Chamber of Commerce. This photograph was taken on Orange Grove Boulevard before the start of the Rose Parade. Photo published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: Fairies Dorothy Jean Durand and Mary McCrory before the Tournament of Roses Parade. They rode on the "Pasadena Fairyland" float sponsored by the Pasadena Park Department. This photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: Aerial view of 1933 Tournament of Roses Parade. At the top is the intersection of Colorado and Orange Grove boulevards. The image was taken by "Wide World Photos" -- handwritten on the bottom of the photo. Wide World photos is now part of Associated Press. Black lines are crop marks left when the photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Wide World Photos

Jan. 1, 1934: Tournament of Roses queen Treva Scott, top of float with umbrella, and her court during a rainstorm. Photo published in the Jan. 2, 1934, Los Angeles Times. It has rained ten times on the Rose Parade, but the parade has never been canceled due to weather. Those rainy years were 1895, 1899, 1906, 1910, 1916, 1922, 1934, 1937, 1955 and 2006.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1934: Two unidentified spectators are bundled up during a rainy Rose Parade in Pasadena.

PHOTOGRAPH BY: Los Angeles Times Archive / UCLA

Jan. 1, 1934: The city of South Gate's Rose Parade float, "Titanic," is shown on Orange Grove Boulevard just before it turned onto Colorado Boulevard.

PHOTOGRAPH BY: Los Angeles Times Archive / UCLA

Jan. 1, 1934: A Salvation Army band marches in the rain during the Rose Parade. This photo was published in the Jan. 2, 1934, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1934: The city of San Diego float "Old Ironsides" appears almost to be sailing in the rain-soaked Rose Parade. This photo was published in the Jan. 2, 1934, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive / UCLA

Jan. 1, 1935: Close-up of 1935 Rose Parade queen, Muriel Cowan, on the back of the "Firebird" float. This photo was published in the Jan. 2, 1935, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: View of Santa Barbara's sweepstakes-winning "Peacock" float. The float was photographed at the intersection of Orange Grove and Colorado boulevards.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: Closeup of the Long Beach float with Venus, Virginia Johnson, in a sunburst throne with her attendants, Joan Slaughter, Margaret Burley, Mary Lou Turner and Gladys McCleary, dressed in Grecian robes in pastel shades. A fountain in the center supports two green cockatoos with orchid tails. This float won the Theme prize.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1937: Tournament of Roses queen Nancy Bumpus on a float with the theme "The Romance of the Rose."

PHOTOGRAPH BY: Los Angeles Times

Jan. 2, 1939: Rose Parade Grand Marshal Shirley Temple rides on a float covered with a bed of roses. This photo was published in the Jan. 3, 1939, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 2, 1939: The Dr. Ross Company float won the President's trophy, but also had a brake failure on Colorado Blvd. The runaway float, left, is swinging around the Eagle Rock float befor coming to a stop. Five people were injured. This photo was published in the Jan. 3, 1939 Los Angeles Times.

PHOTOGRAPH BY: Dick Whittington

Jan. 1, 1940: A majorette marches with a band in the Rose Parade in photo published the next morning in the Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1946: The Long Beach Float won the Sweepstakes award in the annual Rose Parade. The 1942-45 parades were canceled because of World War II.

PHOTOGRAPH BY: Paul Calvert / Los Angeles Times

Jan. 1, 1947: "Holiday the Year Round," the Tournament of Roses parade float entered by San Pedro, featured a huge ocean wave of blue and white flowers. This image was published in the Jan. 2, 1947, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

Jan. 1, 1948: Rose Queen Virginia Goodhue reigned from a towering floral throne, flanked by her six princesses. Four huge roses formed from a mass of blossoms outlined the outer edges of the float. This photo, cropped tight on the float, was published in the Jan. 2, 1948, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive, UCLA

Dec. 27, 1929: Map of the 1930 Rose Parade route published in the Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times

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The Rose Parade 1895 – 1948 [updated]

The Rose parade began in 1890 as a promotional winter festival by the Pasadena Valley Hunt Club. Nothing like sun, clean air and snow-capped mountains to sell Southern California to the frozen East.

The festival took off and became the premier News Year’s Day event viewed by millions worldwide.

Here is a collection of Rose Parade images from 1895 through 1948.

In the gallery, I saved a fun graphic for last — the 1930 parade route published in the Los Angeles Times. It looks about a third shorter than the current route.

Have a wonderful New Year!

Scott Harrison

[Updated Dec. 24, 2014 with ten additional images.]

scott.harrison@latimes.com

Follow Scott Harrison on Twitter and Google+

Thumbnail view of all From the Archive posts.

1 Comment

  1. January 1, 2012, 10:36 am

    Great pictorial history to assuage the distress of having to wait a day to enjoy the rose parade. Thanks!

    By: buffalostop@yahoo

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