Framework

Capturing the world through photography, video and multimedia

The Packers' Elijah Pitts scores on a five-yard run early in the third quarter. Green Bay's Forrest Gregg, No. 75, and Kansas City's Jerry Mays, No. 75, follow the action. The circle and "goal" sign were added by a staff artist before publication in the Jan. 16, 1967, Los Angeles Times.

PHOTOGRAPH BY: Art Rogers / Los Angeles Times

Kansas City Chiefs halfback Bert Coann in action against the Packers; Green Bay's Dave Hathcock is on the left.

PHOTOGRAPH BY: Ben Olender / Los Angeles Times

A pass intended for the Chiefs' Otis Taylor falls incomplete during the first Super Bowl game. Defending is the Packers' Herb Adderley, No. 26.

PHOTOGRAPH BY: Ben Olender / Los Angeles Times

Kansas City's Mike Garrett runs against the Packers. Garrett, a former USC Heisman Trophy winner, gained 17 yards on six carries and caught three passes for total of 28 yards.

PHOTOGRAPH BY: Los Angeles Times

The Chiefs' Mike Garrett tries to ward off the Packers' Jim Grabowski.

PHOTOGRAPH BY: Art Rogers / Los Angeles Times

Packers receiver Max McGee tackles the Chiefs' Willie Mitchell after an interception of a Bart Starr pass.

PHOTOGRAPH BY: Ben Olender / Los Angeles Times

Chiefs quarterback Len Dawson, right, throws a seven-yard touchdown pass to Curtis McClinton for Kansas City's only touchdown in the first Super Bowl game. The Chiefs' Chris Burford, No. 88, is on the left. The Packers' Dave Robinson, No. 89, is in the right photo. The two-image sequence was shot on 70-millimeter black-and-white film from an overhead position and was published the next morning in the Los Angeles Times.

PHOTOGRAPH BY: Larry Sharkey / Los Angeles Times

The Packers' Jim Weatherwax, No. 73, tries blocking a Chiefs kick.

PHOTOGRAPH BY: Ben Olender / Los Angeles Times

Green Bay Packers Coach Vince Lombardi, center, on the sidelines at Los Angeles Memorial Coliseum during the first Super Bowl game.

PHOTOGRAPH BY: Art Rogers / Los Angeles Times

The Packers' Max McGee catches 13-yard touchdown pass, his second of the day. The photo published on the Sports section front page on Jan. 16, 1967.

PHOTOGRAPH BY: Ben Olender / Los Angeles Times

The Green Bay Packers and Kansas City Chiefs square off during the first Super Bowl, held at Los Angeles Memorial Coliseum.

PHOTOGRAPH BY: Larry Sharkey / Los Angeles Times

Green Bay quarterback Bart Starr throws a pass to Max McGee, who made a one-handed catch and evaded Kansas City's Willie Mitchell, No. 22, for a touchdown. This two-photo combo, assembled by a staff artist, was published on the front page of the Times Sports section on Jan. 16, 1967.

PHOTOGRAPH BY: Larry Sharkey / Los Angeles Times

The Packers' Bart Starr throws a first-quarter pass to Elijah Pitts.

PHOTOGRAPH BY: Ben Olender / Los Angeles Times

The Packers' Bart Starr is sacked in the third quarter by the Chiefs' E.J. Holub, No. 55, and Buck Buchanan, No. 86.

PHOTOGRAPH BY: Los Angeles Times

Kansas City Chiefs Coach Hank Stram on the sidelines during the first Super Bowl, held at Los Angeles Memorial Coliseum.

PHOTOGRAPH BY: Los Angeles Times

Packers fullback Jim Taylor makes a short gain. Other players are the Chiefs' Andy Rice, No. 58, and Johnny Robinson, No. 42, and Green Bay's Bart Starr, No. 15.

PHOTOGRAPH BY: Art Rogers / Los Angeles Times

Packers halfback Donny Anderson tries to run as the Chiefs' Bud Abell, No. 52, closes in.

PHOTOGRAPH BY: Ben Olender / Los Angeles Times

Chiefs wide receiver Chris Burford goes for ball with Packers linebacker Dave Robinson, No. 89, defending.

PHOTOGRAPH BY: Art Rogers / Los Angeles Times

Chiefs quarterback Len Dawson is back to pass as Chiefs guard Ed Budde (71) tries to fend off Packers defensive end Willie Davis (87).

PHOTOGRAPH BY: Art Rogers / Los Angeles Times

Packers halfback Donny Anderson (44) runs against the Chiefs' Frank Pitts (25), Denny Biodrowski (61), Reg Carolan (80) and Aaron Brown ( 87). The Packers' Bob Brown ( 78) is on the left.

PHOTOGRAPH BY: Ben Olender / Los Angeles Times

Kansas City Chiefs running back Mike Garrett, a former USC and Roosevelt High star and the 1965 Heisman Trophy winner with the Trojans, makes yardage early in Super Bowl I. Defending for the Packers are Willie Wood (24), Bob Jeter ( 21), and Ron Kostelnik ( 77).

PHOTOGRAPH BY: Charles O'Rear / Los Angeles Times

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Packers win first Super Bowl

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Packers win first Super Bowl

Jan. 15, 1967: The Green Bay Packers defeat the Kansas City Chiefs 35-10 in the first Super Bowl, played at the Los Angeles Memorial Coliseum. At halftime, the Chiefs were only behind 14-10, but the Packers took over in the third quarter.

Los Angeles Times Sports Editor Paul Zimmerman reported the next morning:

Like a stern parent chastising a mischievous child, the Green Bay Packers soundly thrashed the upstart Kansas City Chiefs 35-10, Sunday in Memorial Coliseum in the first Super Bowl game.

The outstanding master of the whip-lash on a gorgeous summer-like afternoon was Byran Bartlett Starr, who had been playing in the NFL four years before the junior circuit was born.

The great Packer quarterback completed key third down passes with abandon to the amazement of 63,036 shirt-sleeved spectators, connecting on 16 of 23 throws for 250 yards and two touchdowns as he riddled the Kansas City defense. He was named player of the game.

Kansas City, the recalcitrant child, bitterly opposed the lessons its elders sought to teach in the first half, and left the field before the spectacular half-time show trailing only 14-10.

That was the end of the line for coach Hank Stram’s Chiefs, who never got deep into Green Bay territory during the second half as the always rugged Packer defense turned back the AFL champions at the 40-yard line twice–the deepest penetrations.

“We mangled ‘em a little bit,” was the understatement of Packer fullback Jim Taylor after the game.

Green Bay went on to win Super Bowl II, but the AFL New York Jets won Super Bowl III. For a look back, check out the Times 45 Super Bowl moments photo gallery.

Four Times photographers covered the first Super Bowl. Art Rogers, Ben Olender and Charles O’Rear worked the sidelines shooting 35-millimeter black-and-white film. Staffer Larry Sharkey worked from an overhead position — most likely the press box — with a sequence camera shooting 70-millimeter black-and-white film.

Many of the images in this photo gallery were recently scanned from the unpublished negative files of the 1967 Super Bowl.

1 Comment

  1. February 3, 2012, 7:07 am

    LINK

    This factually refutes those perpetuating the myth that the first game was not called the "Super Bowl." Thank you!

    By: BadgerU

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