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Valentine’s Day, love and money

By Tiffany Hsu

They say Valentine’s Day is all about the love — but it’s also about the numbers.

Take greeting cards: Folks will send about 150 million of them for V-Day this year, not including the packs of notes that children hand out at school, according to the Greeting Card Assn. The holiday is the second-biggest day for cards, topped only by Christmas.

Valentine’s Day is also one of the five most popular calling days of the year, at least for expats. International calls on Feb. 14 from Swiss-born U.S. residents, for example, are typically more than triple the volume on a normal day, according to calling services provider VIP Communications Inc. The only bigger calling days are Christmas, New Year’s Day, Mother’s Day and Father’s Day.

As for other ways to show you care, men will shell out an average of $168.74 on clothing, jewelry and other gifts this Valentine’s Day, a survey by the National Retail Federation indicates. That’s nearly double the amount that women will spend. It works out to a gender-neutral average of $126.03 per person – up 8.5% from last year and the highest amount in the 10 years of the survey. That includes $4.52 per person on presents for pets.

Overall, V-Day celebrants are expected to spend $17.6 billion.

Read blog post: Average man to spend $169