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The 2012 Olympic games are underway, and as more than 10,000 athletes converge on London for the glory to compete in the XXX Olympiad, the competition to cover the Games is just as fierce. Twenty thousand members of the media will be competing to tell the drama and excitement of the Olympics. In this age of technology, journalists from around the globe will make heroic efforts to tell the story of the Games through the written word, still photography, video, and new and emerging social technology; and sports fans will have an opportunity to watch unprecedented coverage of these Games.
In addition to exclusive U.S. television coverage of the games, for the first time in broadcast history NBC will be streaming every Olympic event live. More than 3,500 hours of video will be available for live stream. Note that viewers in the United States will have to be MSNBC or CNBC subscribers when accessing the NBC Olympics Live Extra App.
Readers of the Los Angeles Times will be able to use mobile technology with the printed paper to find expanded coverage of the Games. Los Angeles Times coverage of the Games will be augmented with a reality iD Print app that allows users to point their smartphones to a specific page in our print section to activate related content on their device to provide expanded text, video or additional photography from world-renowned sports photographers Robert Gauthier and Wally Skalij.
The Guardian UK’s coverage of the Games includes a Web feature called Was an Olympic record set today? The app is simple, fun and perfect for viewers who don’t want to stay glued to watching the Games. Logging into ”Was an Olympic record set today?” will show viewers what Olympic records were set on any given day of the 2012 Games.
The New York Times feature “How to Win” is a feature that breaks down, in amazing detail, what is takes to win an Olympic event. The use of motion capture technology, combined with motion graphics, video and commentary on the mechanics of a sport breaks down what happens in a matter of seconds or even hundredths of a second.
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