Pieces of tomorrow, grasped today
Bethany Mollenkof is a photojournalist in the Los Angeles Times’ visual department. She will be contributing occasional posts to Framework about her life and experiences in Southern California. She graduated from Western Kentucky University in 2011. This is her first time in Los Angeles – ever.
Scrolling through my tumblr feed I happened upon a post about a new collaborative journalistic magazine called TOMORROW. After a bit of searching I was fascinated to find the magazine had raised its funds through kickstarter.com. I wasn’t blown away by its use of kickstarter; I have used the site to fund projects myself. What really caught my attention was how quickly the magazine raised the money. It exceeded its $15,000 goal in the first day and ended with $45,452 — more than three times the amount originally sought. With that much support, I had to know what the project was all about.
A one-time-only publication, TOMORROW magazine was created by eight ex-GOOD employees after they were fired in the summer of 2012. On the front of their freshly launched site they align themselves with others “hitting the reset button … queer YouTube stars, Kenyan prostitutes, boy-band fan-fic writers, Spanish-language radio hosts, Jewish convert bloggers, and new-wave pop starlets who are tearing the old world down and starting it anew.”
The whole premise of the magazine, well, is pretty literal; it’s all about tomorrow. The content found in the pages was created by folks with bylines that read: “Liz Meyer: is attracted to overly colorful things” “Anonymous: is an employed, insured, monogamous woman of childbearing age.” On the top of each page words are hashtagged, and phrases such as “See You, Tomorrow” are littered throughout.
The magazine’s launch party featured a food truck, free booze and gift bags with, er, adult products. And what makes TOMORROW significant is that it created something singular, a one-shot deal. There is no tomorrow for another edition. I love that. I also love the fact that a tangible, paper magazine was made. The Internet is massive; it overwhelms us with its endlessness. It is an information vacuum with any and every topic bursting with articles and images. Reading online hardly ends where you begin. With loads of chatter about the future on the walls of the Internet, the magazine creators chose to make a unique artifact to join the conversation. And that seems entirely appropriate.
Photos (top): Amanda Hess, a founding member of TOMORROW magazine, helps guests at the magazine’s launch party in downtown Los Angeles.
(middle) Brandon Lehr and Brandon Andrew check their phones at the TOMORROW magazine launch party. A good-sized crowd turned out for the party, where a photo booth was set up, alcohol was provided and a DJ spun tunes well into the night.
(bottom) Guests at the launch party could eat their fill of hot dogs from local food truck Dogtown Dogs.
- Tags: Learn & Discover
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