Enchanted Christmas window display
December 1949: Two girls watch the animated Christmas activities in a downtown Los Angeles department store window. Children often had a hard time getting through all the adults similarly transfixed by the display.
This photo by former staff photographer Paul Calvert was published in the Dec. 12, 1949, Los Angeles Times.
December 18, 2012, 7:32 pm
Going to see the window displays that were put up by all the department stores in downtown Los Angeles was our annual ritual that my brothers and I enjoyed immensely. I suppose it was our parents' way of giving us a glimpse of what Santa was capable of bringing. If we liked what was in the window, we would go into the store to get a closer look in the toy department. Every department store had their own Santa and it was a thrill to get in line with all the other kids while our parents looked around and did some shopping on their own. I don't recall that these sessions with the store's Santa were opportunities for the store to make money with photographs. It was just presented as a simple chance for us to see the big guy in a red suit and white beard. Things were a lot less sophisticated then, and perhaps a bit more wholesome.
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