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Enchanted Christmas window display

Enchanted Christmas window display

December 1949: Two girls watch the animated Christmas activities in a downtown Los Angeles department store window. Children often had a hard time getting through all the adults similarly transfixed by the display.

This photo by former staff photographer Paul Calvert was published in the Dec. 12, 1949, Los Angeles Times.

1 Comment

  1. December 18, 2012, 7:32 pm

    Going to see the window displays that were put up by all the department stores in downtown Los Angeles was our annual ritual that my brothers and I enjoyed immensely. I suppose it was our parents' way of giving us a glimpse of what Santa was capable of bringing. If we liked what was in the window, we would go into the store to get a closer look in the toy department. Every department store had their own Santa and it was a thrill to get in line with all the other kids while our parents looked around and did some shopping on their own. I don't recall that these sessions with the store's Santa were opportunities for the store to make money with photographs. It was just presented as a simple chance for us to see the big guy in a red suit and white beard. Things were a lot less sophisticated then, and perhaps a bit more wholesome.

    By: greytv

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