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Jan. 2, 1933: Two girls dressed as butterflies hold a banner at the start of the parade route. The theme of the 1933 Rose Parade was "Fairy Tales in Flowers." This photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: Mary Pickford, grand marshal of the Rose Parade, in a white satin gown, is seated in a coach covered in stevia, roses, sweet peas and gladioli, with a coachman and a footman, drawn by four white horses. The harness of the horses was covered in pink satin ribbon. The photograph was taken in front of the Pasadena Memorial Flagpole (Goodhue Flagpole) at the intersection of Colorado and Orange Grove boulevards. Pickford was the first woman and the first film industry professional to be grand marshal.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: Tournament of Roses Parade Grand Marshal actress Mary Pickford rides a float. The print has artist retouching to the right of Pickford.

PHOTOGRAPH BY: Wide World Photos

Jan. 2, 1933: "Alice in Wonderland" float. The Red Queen is played by Cricket Caukin, the March Hare is played by Marvel Purrucker, the Mad Hatter is played by Jean Bellinger, Alice is played by Dorothy Clayton, the little fairy is Laura Jacobson and Eugene Ober and Eugene Pitzer are the gnomes. The float was entered by the Pasadena Chamber of Commerce. This photograph was taken on Orange Grove Boulevard before the start of the Rose Parade. Photo published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

1933 Tournament of Roses Queen Dorothy Edwards, with her royal court of 12 maidens, kneels as a page crowns her with a floral wreath. This image may have been taken on Dec. 28, 1932, at the Tournament of Roses coronation ball.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: A portion of the "Camp Baldy" float, representing winter sports, with four riders and a floral bear. This photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: The Carnation float features a gigantic milk bottle, nine feet high, constructed of white and cream-colored carnations, with a tiny fairy queen seated on top. The float is drawn by a champion eight-horse Percheron team and was entered by the Carnation Milk Co. The float won the President's Trophy.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: The "Casino at Catalina Island" float with a floral duplicate of the casino with Marion Sloane and Hermine Sierks in bathing costumes riding swordfish, and 2 walkers in winged costumes. This photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: The "Castle in Spain" float with a miniature castle perched on a mountain with a princess and ladies in waiting seated around it. The float was entered by the city of Santa Barbara.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan.2, 1933: The "Fairyland" float featuring a large 16 foot basket of roses in a garden with mushrooms and inhabited by four fairies and four elves. The float was entered by the Pasadena Park Department. This photo was published in the Jan. 3, 1933 LA Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: The Grand Sweepstakes prize-winning "Hansel and Gretel" float, entered by the city of Glendale, with Jewell Lorraine Newcomb as Gretel and Jimmy Strand as Hansel. The float is seen at the intersection of Colorado and Orange Grove boulevards. The float was designed by Georgia Josephine Chobe.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

On the "Hansel and Gretel" float, designer Georgia Chobe with the children who played the characters on the float, Jewell Lorraine Newcomb and Jimmy Strand.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: On the "Lady of the Silver Moon" float sits Faria Nell Clayton as the "Lady." The float, based on a Chinese legend, was sponsored by the Santa Ana Board of Education. This photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: The cIty of Long Beach's "Peacock" float had a large floral peacock at the front, a fountain with white swans drinking in the middle, and the queen, Marjorie Wise, with Betty Service and Gene Beerkle, maids in waiting, seated in a pagoda-like structure at the back. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in at the intersection of Orange Grove and Colorado boulevards. This float was the Theme Prize winner.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: Dorothy Edwards, queen of the 1933 Tournament of Roses, sits on a floral throne beneath a floral canopy with Norma Hassler, left, seated next to her. This photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: Front section of the "Queen of the Fairies" float with two outwalkers costumed as butterflies on the right. This photo was published in the Jan. 3, 1933, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: "Queen Titania," Esther Ruth, wears a white satin gown with a lavender veil with floral wings 10 feet high and 15 feet wide on the city of Altadena float. This photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: One of the guards on the "Rainbow Palace" float, entered by the city of Inglewood. This photo was published in the Jan. 3, 1933, L.A. Times.

Jan. 2, 1933: Fairies Dorothy Jean Durand and Mary McCrory before the Tournament of Roses Parade. They rode on the "Pasadena Fairyland" float sponsored by the Pasadena Park Department. This photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: View of the Tournament of Roses Parade on Colorado Boulevard, facing west from Marengo Avenue. The F. C. Nash & Co. commercial building is visible at right.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 2, 1933: Aerial view of 1933 Tournament of Roses Parade. At the top is the intersection of Colorado and Orange Grove boulevards. The image was taken by "Wide World Photos" -- handwritten on the bottom of the photo. Wide World photos is now part of Associated Press. Black lines are crop marks left when the photo was published in the Jan. 3, 1933, L.A. Times.

PHOTOGRAPH BY: Wide World Photos

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1933 Rose Parade – ‘Fairy Tales in Flowers’

With the theme “Fairy Tales in Flowers,” the 44th Tournament of Roses Parade occurred on Jan. 2, 1933. Mary Pickford served as grand marshal – the first woman and major Hollywood celebrity so honored.

Writer Jean Bosquet began her report in the Jan. 3, 1933, L.A. Times:

Rose Fete Throngs View Fairyland in Flowers

Spectators Mass Ten Deep Along Four-Mile Route of Parade; Mary Pickford Grand Marshal

Out of the East and West they came,

The wealthy, the poor, the halt and the lame,

And all of their thoughts were one and the same –

Roses on Parade!

It is exactly seven minutes before 10 o’clock on this glorious January morning of 1933, and that portion of the multitude of more than a million lining Pasadena’s streets for the Forty-fourth Annual Tournament of Roses Parade at the beginning of the four-mile march feels a catch in the throat at the blaring of a herald’s trumpet.

He’s dressed in the gay colors of a forgotten court, this herald, and after him, drawn by four milk-white horses, comes a charming grand marshal–Mary Pickford.

Beautiful as ever is Mary, with her spun-gold curls glinting in the bright sunlight, and a woman whispers:
“is she always going to be this way?”

The mighty Tournament of Roses Parade–witnessed by the greatest throng ever drawn together by the great pageant a national institution given to the nation by the Southland out of the fullness of its magic beauty, is under way!

Lovely Mary Pickford is followed by a flower-strewn car bearing dignitaries: Only one silk topper in the carload, the rest wearing bowlers. These are the mayors and whatnot.

Rattle the drum and blare the brass;

Let the clear bugle notes thrill the mass.

Bow to the gay throng as you pass–

Roses on Parade….

When New Years Day falls on a Sunday, as it did in 1933,  the Tournament of Roses Parade is moved to Monday.

Most of the images in this photo gallery were recently scanned from 4×5 inch nitrate negatives from the Los Angeles Times Photographic Archive at UCLA. The Department of Special Collections at Charles E. Young Research Library at UCLA is currently scanning thousands of these nitrate negatives.

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