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1939 auto show at Pan-Pacific Auditorium

1939 auto show at Pan-Pacific Auditorium

Oct. 14, 1939: One-hundred fifty cars are on display at the Automobile Show at Pan-Pacific Auditorium.

The Los Angeles Times reported the next morning:

Under the dome of the Pan-Pacific Auditorium, 20,000 Southern Californians jammed the opening of the 1940 Automobile Show yesterday.

Along the lines of sleek models, with color tones running from silver, old rose, deep wine, to cream and pale green, 150 new cars were on display.

Among the exhibits were the new creations of 20 American companies and one foreign concern represented.

Visitors learned that the 1940 cars show a trend toward greater individuality with a tendency among many models to eliminate running boards, the introduction of several tow-toned color combinations, and wider and higher windshields.

They also found the 1940 car longer, the grouping of dashboard instrument dials directly in front of the driver and the use of fewer spokes in the steering wheels to insure the driver a more unimpeded view of instruments.

The car of 1940 gives luxury without increase in cost, visitors discovered…

One of the most interesting exhibits is the display of motorized units presented by the United States Army under the command of Maj. Gen. Walter P. Story.

The exhibit also includes anti-aircraft batteries, artillery units and sound equipment for detecting bombing planes…

The show ran through Sunday, Oct. 22, 1939. This photo accompanied the above story on the Local News section front of the Oct. 15, 1939, Los Angeles Times. The above photo was taken with a slow exposure, resulting in visitors being blurred.


  1. September 5, 2013, 9:26 am

    this is awesome! its like seeing the promenade for cars hahaha

  2. September 23, 2013, 10:11 pm

    Wow! I don't have words to say. It was wonderful! Whatever the new thing emerges always the old rocks!!

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