Framework

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Jan. 1, 1935: Close-up of 1935 Rose Parade queen, Muriel Cowan, on the back of the "Firebird" float. This photo was published in the Jan. 2, 1935, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: View of Santa Barbara's sweepstakes-winning "Peacock" float. The float was photographed at the intersection of Orange Grove and Colorado boulevards.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: Rose Parade spectators watch from the windows, the roof and in front of the commercial building at 42 West Colorado Blvd. (built in 1929). Signs on the building read: "Pittsburgh Paint Store," and "The J. A. Phelps Co."

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: The City of Los Angeles Rose Parade Float titled Bird of Paradise on Orange Grove Boulevard before the parade. The float took second prize in the Class A civic division. This photo was published in the Jan. 2, 1935, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: The Burbank City Schools float, "Legend of the Chrysanthemum," with Fugi Fugikawa in a flower petal kimono and carrying a parasol made of blossoms standing on a bridge of red pompons over a pool of blue delphiniums. The scene is completed with a white narcissus heron, a tree and steppingstones of bronze pompons. This photo was published in the Jan. 2, 1935, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: The Firestone Tire and Rubber Co. float "Celestial Dragon" was the grand prize winner. The float is at the corner of Orange Grove and Colorado boulevards.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: The City of Glendale "Roc" float features the all-knowing bird of all ages with two riders in a domed pavilion on top of the bird. The float was photographed at the intersection of Orange Grove and Colorado boulevards. This photo was published in the Jan. 2, 1935, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: Helen Waters on the City of Los Angeles Rose Parade float titled "Bird of Paradise" on Orange Grove Boulevard before the parade. This photo was published in the Jan. 2, 1935, Los Angeles Times.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: Pasadena Junior Chamber of Commerce float "Legend of Father Time" in the Rose Parade. The float features Father Time -- Donald Simpson -- leaning on his scythe standing in front of a floral hourglass, with a Happy New Year -- Bobby Shields -- seated nearby.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: The Pasadena Chamber of Commerce float "The Moon Gate" in the Rose Parade. In a floral garden, the Chinese moon gate is rendered as a bamboo gate within a floral arch with Helen Anthony in a Chinese headdress, silk jacket and trousers standing beneath the arch and Charlotte Havlu in a Chinese robe seated on the steps.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: Closeup of the Long Beach float with Venus, Virginia Johnson, in a sunburst throne with her attendants, Joan Slaughter, Margaret Burley, Mary Lou Turner and Gladys McCleary, dressed in Grecian robes in pastel shades. A fountain in the center supports two green cockatoos with orchid tails. This float won the Theme prize.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: Manon Harder in a gown and veil next to the chrysanthemum Firebird on the Rose Queen's float. Harder was one of the out-walkers for the float.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: The City of Monrovia float "Pipes of Pan" in the Rose Parade. Pan (Adrian Massa) seated on a hill with a wilderness behind him and a field and a shepherd seated on a rock at the front. A little boy is perched at the top of the wilderness area at the back.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

Jan. 1, 1935: Spectators next to the float of the Rose Parade queen, Muriel Cowan, featuring a large Russian Firebird composed of yellow chrysanthemums and lavender sweet peas at the front and three Russian domes covered in yellow pompons at the back, behind the queen's throne. The float was photographed on Orange Grove Boulevard before the start of the parade.

PHOTOGRAPH BY: Los Angeles Times Archive/UCLA

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1935 Rose Parade – ‘Golden Legends’

January 1935 opened with a traditional Southern California New Year’s Day – a postcard-perfect cloudless sky with brilliant sun.

What a difference a year makes.

Jan. 1, 1934, opened with floods killing dozens. The Rose Parade proceeded during a rainstorm.

Yes, 1935 opened on a brighter note. DeWitt Meredith reported in the Jan. 2, 1935, Los Angeles Times:

They painted a mighty portrait of the Southland’s beauty in midwinter in Pasadena yesterday. A million persons saw it. Some said there were more.

“Golden Legends” on parade.

It was a panorama of the glorious past linked with the hopeful present, and a foreshadowing a brilliant future.

A story of mankind–told in flowers.

Nowhere on earth such a spectacle! Communities may strive, but none can surpass the Pasadena Tournament of Roses.

It was the forth-sixth. And little did the pioneers, who tied poppies and wildflowers to their buggies and horses manes in 1889 dream that it would come to this! …

Beneath a cloudless sky, with delicate traceries of high fog aloft, the throngs gathered.….

Slowly wending its way across the southern sky, the sun glistened gardens — whence came the blooms and the greenery for this festival of Nature.

And with a beatific smile Old Sol shed his warmest glow on the most colorful float of the parade–and gave Santa Barbara the sweepstakes prize. …

The photos from this gallery are from the Los Angeles Times Photographic Archive at UCLA.

These two previous From the Archives blog posts covered The 1934 floods and the rain-drenched 1934 Rose Parade.

scott.harrison@latimes.com

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