Romantic Spring fashion
March 1964: A mother and daughter pose for a fashion illustration published in the March 17, 1964, Los Angeles Times.
The original caption reported:
Portrait dresses in tucked white batiste by Denise have a look of long ago. The child’s version is long, with a flower embroidered bib. The very romantic grownup dress is high-waisted and puff-sleeved.
This image of dresses by Denise of Hermosa Beach was part of a three photo layout on Spring Fashions. The accompanying text block reported:
It’s a predictable rite of spring that clothes turn soft after a long winter of hard tailoring and sturdy tweeds.
But this year softness is secondary.
A full-scale romantic revival is brewing and the first sign of it is great clouds of white organdy, dotted Swiss and lace gathering everywhere.
The treatment is frankly retrospective. These frail, cloud-consistency clothes make a lady look as if she’d just stepped out of an 18th-century portrait.
And they use all the old-fashioned delicacies–tucking, ruffling and some high-waisted shapes clearly after Gainsborough.
Or the mood can be pastoral in wispy dresses as wildly romantic as Primavera’s gown.
This photo by staff photographer Judd Gunderson was co-winner Best Feature Photo at the Los Angeles Times annual awards dinner in 1965.
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