Los Angeles Times 1936 streamline ad campaign
August 1936: Actress Laura Lee poses with a 1936 Cord automobile during a Los Angeles Times advertising campaign for a redesigned look. A passing pedestrian was blurred by the photographer’s use of a slow exposure.
The redesigned Los Angeles Times appeared in the Aug. 31, 1936, edition. A full page ad announced that the “streamlined” Los Angeles Times featured larger type – “scientifically designed to eliminate eye-strain.” In addition, all headlines were now set in “Modern Gothic – a type-family devoid of old fashioned curly cues…”
For several days, appearances of Miss Streamline around Los Angeles were reported in the newspaper. A story in the Sept. 2, 1936, Los Angeles Times reported that, “Miss Streamline actually is Laura Lee, promising film player; her car is a Cord streamlined sedan, and her dress is a Kay Christy creation, a jaunty, street-length new model featuring broad shoulders by accenting the revers canopied over the shoulders.”
A similar photo – without the blurred pedestrian – appeared in the Sept. 2, 1936, Los Angeles Times.
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