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Los Angeles Times 1936 streamline ad campaign

Los Angeles Times 1936 streamline ad campaign

August 1936: Actress Laura Lee poses with a 1936 Cord automobile during a Los Angeles Times advertising campaign for a redesigned look. A passing pedestrian was blurred by the photographer’s use of a slow exposure.

The redesigned Los Angeles Times appeared in the Aug. 31, 1936, edition. A full page ad announced that the “streamlined” Los Angeles Times featured larger type – “scientifically designed to eliminate eye-strain.” In addition, all headlines were now set in “Modern Gothic – a type-family devoid of old fashioned curly cues…”

For several days, appearances of Miss Streamline around Los Angeles were reported in the newspaper. A story in the Sept. 2, 1936, Los Angeles Times reported that, “Miss Streamline actually is Laura Lee, promising film player; her car is a Cord streamlined sedan, and her dress is a Kay Christy creation, a jaunty, street-length new model featuring broad shoulders by accenting the revers canopied over the shoulders.”

A similar photo – without the blurred pedestrian – appeared in the Sept. 2, 1936, Los Angeles Times.

Actress Laura Lee, as Miss Streamline visiting the Los Angeles Times press room.

Actress Laura Lee, as Miss Streamline, visiting the Los Angeles Times press room. The photo appeared in the Sept. 2, 1936, Los Angeles Times. Credit: Proquest.

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